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Founder-Led Google Ads Management

Google Ads that Drive Business Growth

Less ad spend, more transparency. We manage your Google Ads with proper tracking and lead-quality insight, so every rand is accounted for.

Trusted by automotive and medical businesses across South Africa.

Founder-Led PPC Experience & Certified by Google

5+

Years running Google Ads

70+

Client accounts managed

7

Countries served

Better leads. Less wasted spend. Real results.

No more Google Ads headaches. We run and optimise your campaigns with proper tracking and lead-quality insight built in. You always know what's working. We take care of your ads. You focus on your business.

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Hear it from our clients

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Automotive

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Medical

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Automotive

Built Around Lead Quality

We track qualified leads, junk leads, and sales opportunities so campaigns improve around real outcomes.

If you're running ads straight to your website, you're leaving money on the table.

Getting started is easy

1

Onboard

We handle full Google setup, so campaigns go live faster.

2

Optimise

Campaigns actively managed for lead volume, quality, and budget efficiency.

3

Support

Direct WhatsApp access, plus training to view and action leads.

Get Started

Everything we do to manage your Google Ads

Our signature process: The Google Ads ROI Roadmap. Nine steps across three phases, launched within 48 hours.

⚡ Google Ads launched within 48 hours

Phase 1: AlignStrategic Confusion → Tactical Intent

Identify Targets

Audit your highest-margin services so we only spend on work you actually want.

Define Strategy

Turn your business goals into a plan built to outpace local competitors.

Engineer Intent

Build high-intent keyword groups that filter out tyre-kickers and target ready-to-book customers.

Phase 2: ActivateInvisible Spend → Active Enquiries

Build Assets

Dedicated landing pages built to turn a local searcher into a booked appointment.

Construct Campaigns

Precision ads that speak to your customer's problem and your solution.

Install Tracking

Every phone call and form fill captured, recorded, and attributed.

Phase 3: AttributeBlind Hopes → Sales Truth

Launch Flow

Push the system live and manage traffic so lead flow stays consistent.

Audit Quality

Review leads with you to verify quality and stop garbage calls.

Scale Performance

Double down on ads that book jobs; cut the ones that don't.

Stop the blame game and start the booking engine.

Rozanne White, founder of TREFKRAG Digital Marketing

Founder-led PPC. Not another account in a queue.

I didn't learn Google Ads in an agency boardroom. I learned it marketing my husband's automotive fitment and parts business, where every wasted rand came straight out of our own pocket, and a quiet phone meant a quiet month.

That's why Trefkrag runs differently. When your leads are inconsistent, when your team says "these leads are garbage" while an agency insists they're great, when you're spending hours cross-referencing spreadsheets to see if a lead actually showed up: I've lived that frustration from the business owner's side of the desk.

Five years and 70+ client accounts across seven countries later, the approach hasn't changed: your campaigns get senior-level attention, honest reporting, and a system that shows you exactly which enquiries turned into business. No junior account managers. No hiding behind impressions and clicks. No "just spend more money."

Founder-led

Strategy, tracking, and quality control handled personally by Rozanne, not delegated to whoever's available.

Specialists, not generalists

We work almost exclusively with automotive and medical businesses. We already know your customers, your margins, and your seasonality.

Transparency built in

Google wants to spend your money; we want you to keep it. You'll always know what's working, and what we cut.

Book a Strategy Call

Let's see if we're a fit

Tell us a bit about your business. If we can't help, we'll tell you straight and point you in the right direction.

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No lock-in contracts. No obligation.